I’ve been selling for a long time. And my entrepreneurial path has meant that I’m usually selling something I have a creative role in, which makes it easier for me to get excited and tell stories about what I’m selling. In fact, I realized recently that it’s key for me to believe in the product (and am grateful that I’ve always sold something I believe in).

In the last year, I’ve had some fun opportunities to trade the lengthy timeline of business-to-business sales (aka B2B) for the immediate interaction of retail sales (B2C). Two of the products I made myself (vegetarian meals and natural teas) and the other was a product line from the startup Be Embodied. Instead of contracts, the transactions are more about contact. Instead of computer-based demos to explain what the product will be like, people try it right then and there. And while there’s still story, there’s less complexity in fashion than technology (at least, so far!). Retail…fun…wadda ya know?!

What was truly fun about working a booth at the Tadasana Yoga & Music festival was seeing the impact of the products themselves. The Be Embodied line of clothes, jewelry and accessories all had a story that involved clean production lines, quality materials and divine intention. The yogis who tried on items in the booth were literally transformed – they would cheer about a piece that spoke to them, grin from ear to ear when they put it on, and just glow from the experience.

Working that booth meant I was just trying to get items onto people, since once they were on, they sold themselves. I would meet a person walking by and imagine them with one of the pieces and then make an invitation. That was fun!

And while people shopped, I too prayed. It’s a social enterprise, after all, and we hope to support ourselves from our efforts. So we gather in a good way only asking for good things, and hope that our prayers are heard.

That was the first booth for Be Embodied. More are coming soon, especially given the positive reception and invitations received at Tadasna!